Not only has Microsoft recently attracted people's attention by buying other studios, but 2K Games is also starting to move, which will also help the NBA 2K basketball series in the future. As has now been officially confirmed in the press release, 2K and related developer studios Visual Concepts have now taken over the HookBang gaming division in Austin, Texas. The studio will now be integrated into Visual Concepts, responsible for the successful NBA 2K series. In this case, the financial details were initially unclear.
Visual Concepts has branches in the San Francisco Bay Area, Greater Los Angeles, and Orange County in California and Vancouver, Seoul, Shanghai, and Budapest, and now has a representative office in Texas. Hundreds of new developers will be added to the workforce there, and in the future, they will also participate in the expanding distribution business of NBA 2K and 2K. The other branches of the basketball series can only be said in the future: more extensive, more comprehensive, and better!
HoogkBang was established in 2021 and comprises programmers, artists, and designers who provide comprehensive software design and development services for brands, agents, and technology companies. As part of the collaboration with Visual Concepts, the company has participated in creating the current NBA 2K21 and provided graphics, design, and software development support. In the future, as a registered subsidiary of 2K, this will be the main task.
Greg Thomas, President of Visual Concepts, is pleased and confirms that NBA 2K will continue to be the backbone of the 2K product portfolio in the next few years: "NBA 2K is an important part of the 2K distribution business, which is the same throughout the video game industry and global pop culture. Over the years, we have invested a lot of money in NBA 2K and raised it to new heights. In the past few years, HookBang has worked with us on NBA 2K. We are pleased to announce that we welcome you to the Visual Concepts family, A talented team."